Statement of Intent

 

Statement of intent:

My adverts will follow the rules of advertising standards authority i.e.: it will not contain nudity, any sort of drug use, violence and prejudice. I will make sure it remains on topic and contain themes that are suitable for a younger audience as it is aimed for a public display. In this being a sports magazine, I will stay with it being non-biased. I will stay to who is being represented and contain information in the instance about sport and sporting figures and why they are being represented remaining about sport. I will ensure that what I am presenting about is not too offensive or harming towards the subject and those reading. I will not portray anyone in a negative way and will ensure the product and audience are all portrayed in a positive light and keep a young and energetic mood throughout.

To attract my target audience, 16–25-year-olds, I would try to keep writing in short portions to retain focus and not to be easily bored. My images would contain aspects of the sports, possibly being a football or a bowling ball be pending on the sport. I would ensure to keep clear what sport I am discussing and not cause confusion. I will keep a particular colour scheme throughout my work only containing 3 to 4 colours to keep it clean and not messy. In my blog, I will contain research, planning, statement of intent and my finished products. My images will contain relevance to what my blog is about being ten pin bowling. I will also only have 3 to 4 fonts to keep my blog tidy and easy on the eye. My tag lines will display what I will be talking about in my blog, give the audience an insight into it. When creating the blog, I will consider what will attract the target audience from the colour I use. As it is majority a male target audience, I will need to consider what colours and fonts would typically be on a “males” blog.